Triptych for the fashion masterclass offered by the school of Gobelins, for the brand Officine générale.

I wanted to set up a gap between the brand’s very classic codes, and a universe combining masculinity and extravagance. The idea was to use some codes of what we could caricature of vulgar (false nails, thong, rhinestones, heels of striptease,...), the opposite of what would come to mind when we imagine Officine Générale.

The goal was to bring these two universes together to have images that inspire elegance, charisma, tand tell about the notion of toxic masculinity and the opposition  between masculinity and femininity.

Officine Générale